UK sales of bourbon whisky go up

Bottles in a bar - sales of bourbon whisky in the UK are going upAccording to the latest research, sales of bourbon whisky are expected to double by 2014. This is fantastic news as with more sales we should see more brands and better prices here in the UK.

The stockists here are doing a good job in a market dominated by a few brands. It will be refreshing to see the range expand and come down in price as more people get into bourbon whisky. This is happening on a number of fronts:


1.    The huge brands like Jack Daniel’s and Jim Beam continue to grow in popularity

2.    The UK’s cocktail culture has embraced bourbon whisky with enthusiasm and aplomb

3.    More people just realise that bourbon whisky is better than the rest

The research we are talking about is from International Wine and Spirits Research (IWSR). They have been in operation for 30 years and work in over 200 countries and territories for brands like Diageo, Fortune Brands and Highland Distillers.

IWRS looked at sales figures from 2005. From 2005 to 2009, sales of bourbon whisky increased by 25%. The market research organisation expects sales to increase by a further 22% by 2014. By that date IWSR predict there will be 18 million bottles of bourbon whisky sold every year in the UK.

The contrast with the Scottish whisky market is significant. Sales of Scottish whisky in the UK decreased over the same period mentioned above - i.e. 2005 to 2009 – by 11%. Sales of Scotch are expected to remain static to 2014.


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