HomeJack Daniel's Old 1970s Bottle

Jack Daniel's Old 1970s Bottle

Jack Daniel's old 1970s bottle whiskey


The Whisky Exchange

•    Original 90-proof
•    Like Jack and Lem made it
•    Increasingly rare
•    ABV 45%, 75cl


This bottle of Jack Daniel’s Old No.7 was bottled in the 1970s. It was a different time at the Jack Daniel’s Distillery then – a time of change.

Historically, Jack Daniel’s whisky was made at 90 proof (45% ABV). Brown-Forman, the brand's parent company, first reduced the alcohol content to 86 proof and then, in 2004, to 80 proof (ABV 40%).

The Jack Daniel’s whisky we buy off the shelf today is at this strength.

This rare bottle of Old No.7 was distilled and bottled according to the “true” recipe. They do not make a 90 proof anymore so bottles like this are much sought-after.

The production process is essentially the same. The end result, however, is more true to the whisky Jack Daniel and Lem Motlow made. More...

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Jack Daniel's Distillery, Lynchberg, Tennessee, USA
The story
Jack Daniel's is not bourbon * Jack Daniel, master distiller * Production process * Legend of Old No. 7

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