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Bourbon Whisky News

New design for Jim Beam Black Label bourbon whisky

Jim Beam Black Label is getting a new bottle and label. The new bottle will be taller and thinner to make it stand out more on the shelf.

 


Jim Beam Black Label bourbon whisky new bottle designThe label will highlight the fact Jim Beam Black Label bourbon whisky is triple aged.

The aim is to present a more contemporary, distinguished look. Expect it sometime this month.

 

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